Datum Road Safety provides independent, evidence-based technical advice to government, industry, insurers, and organisations seeking to understand and manage road and vehicle safety risks.
Our work draws on real-world crash investigation experience, engineering analysis, and national-level research and policy engagement to deliver practical, defensible insights that support better decision-making.
We specialise in complex safety challenges that sit at the intersection of vehicle design, infrastructure, operational risk, policy settings, and emerging technologies. Our role is to integrate these perspectives into clear, technically robust advice that supports confident, evidence-based decision-making.
If you are working through a complex road or vehicle safety issue, or require independent, technically robust advice, get in touch to discuss your requirements.

We advise organisations on the management of road safety risks arising from work-related driving and fleet operations.
Our work spans proactive risk management, post-incident analysis, and organisational uplift, supporting stronger safety culture, governance, and capability across all levels of an organisation.
Services include:
Our approach focuses on translating safety data, operational realities, and regulatory requirements into practical actions that reduce risk for workers and the broader community.

We provide independent, systematic assessments of road and infrastructure safety performance across all stages of planning, design, and operation.
Our advice is informed by real-world crash investigation experience, allowing us to understand not just how risks are identified in theory, but how they translate into actual crash outcomes. We combine this practical insight with engineering assessment to identify safety risks, evaluate likely crash outcomes, and provide clear recommendations aligned with Safe System principles.
We incorporate insights from connected vehicle and telematics data, alongside an understanding of evolving mobility trends, to ensure assessments remain relevant as vehicle technologies, road use patterns, and user behaviours continue to change.
Services include:
We focus on how design decisions influence crash likelihood and injury severity—and how risks can be effectively mitigated, both today and as transport systems continue to evolve.

We support government and industry to navigate complex and emerging road safety challenges through applied research, data interpretation, and policy advice.
Our work bridges the gap between technical evidence, evolving technologies, and real-world implementation, supporting informed decisions in a rapidly changing environment.
Services include:
We bring a systems-level perspective, helping clients understand how changes in vehicle technology, data availability, and regulatory settings interact to influence safety outcomes.
Please reach us at info@datumroadsafety.com.au if you cannot find an answer to your question.
We provide independent road and vehicle safety technical advice to government, industry, insurers and organisations. Our work focuses on improving safety outcomes through evidence‑based analysis, including road design, vehicle safety, crash risk assessment, and policy insights.
We support a wide range of clients, including:
Advice may be provided for operational decision‑making, policy development, program design, or safety assurance.
We can assist with a range of issues, including:
The advice I provide is informed by a combination of first‑hand experience examining real‑world crashes, applied engineering analysis, and over two decades of experience working across government, industry, research and consultancy.
This includes direct involvement in investigating crash causation and injury outcomes, as well as advising organisations at the forefront of emerging road safety challenges—including autonomous vehicle trials, e‑mobility policy development, and the use of connected vehicle data to explore safety questions that were previously difficult or impossible to answer.
That blend of practical crash investigation experience, systems‑level understanding and exposure to new technologies helps ensure advice is grounded in how road and transport systems actually perform in practice, not just how they are intended to operate. It supports advice that is practical, evidence‑based and focused on reducing the risk of serious injury and fatal outcomes as systems evolve.
Our approach is independent, evidence‑based and defensible. Depending on the task, this may involve:
Advice is tailored to the client’s context and decision‑making needs.
We approach emerging safety challenges by focusing on how systems perform in real‑world conditions, rather than relying solely on the presence or absence of established standards. Where regulation or guidance is still developing, advice is grounded in Safe System principles, first‑hand crash investigation experience, and a clear understanding of how people interact with vehicles, infrastructure and rules in practice.
This allows risks, assumptions and uncertainties to be identified early, and supports decision‑making that is proportionate, transparent and defensible, particularly for trials, pilots and new mobility services operating ahead of fully settled regulatory frameworks.
Connected vehicle data can provide insight into how drivers and vehicles interact with the road network at scale, including speed choice, braking behaviour, lane positioning and responses to interventions. When used appropriately, it can help identify emerging risks, evaluate interventions, and explore safety questions that traditional crash data alone cannot readily answer.
Our role is to help organisations interpret these insights in context—understanding what the data can reliably indicate, where its limitations lie, and how it should be combined with engineering judgement, site knowledge and other evidence. This supports informed decision‑making without over‑reliance on any single data source.
Innovation and Safe System principles are not in conflict, but they do require careful alignment. New technologies and mobility services can offer safety benefits, but they can also introduce new risks or shift risk in unexpected ways if not considered within the broader system.
We focus on understanding how new technology changes exposure, behaviour and failure modes, and whether proposed solutions genuinely reduce the risk of serious injury and fatal outcomes. This helps ensure that innovation is introduced in a way that supports long‑term safety objectives, rather than undermining them through unintended consequences or misplaced confidence in technology alone.
Yes. We regularly provide technical input to support:
PO Box 988, Bondi Junction NSW, 1355
Email: info@datumroadsafety.com.au Phone: 0466 414 378
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